Tuesday, May 5, 2009

Reflecting on the role of business on society in the 21st Century: THE CORPORATION

After viewing the Canadian documentary "The Corporation" together, I would like to invite you to reflection and brainstorming on the changing role, power, responsibilities of modern corporations on society in the 21st century.

The Corporation documentary, produced by Joel Bakan, Mark Achbar and Jennifer Abbott, has been displayed worldwide, got more than 25 international awards and created great controversy in the world of business.

The film charted the development of the corporation as a legal entity from its origins and analyzed the "personality" of the corporate "person" by using diagnostic criteria from the World Health Organization. The argued result is that the corporation is a psychopath. Do you agree?

Try to come up with a SWOT analysis of corporations and MNCs in the 21st century. What are the strenghts and weaknesses associated with them? What are the opportunities and threats ahead of us in the 21st century?

To reflect more on the issue, I recommend the resources and thinking provided at the film website: http://www.thecorporation.com/ Check the web site for ideas, projects, resources, and educational tools.